Plant-based food start-up Karana’s co-founder Blair Crichton, 35, in his home in Joo Chiat.

It is no surprise that sustainability is at the heart of entrepreneur Blair Crichton’s personal and work life, given that his new endeavour is the decidedly eco-friendly venture of plant-based meat.

His commitment means no investments in companies and practices that have a negative environment and social impact, such as oil and tobacco.

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