We are in the midst of a digital boom. Consumers have rapidly moved to online or mobile channels, with the Covid-19 pandemic speeding this shift. Companies have doubled down on their digital transformations to better interact with the newly minted digeratis.

A record number of digital banking transactions are taking place in the banking and financial services sector, even among senior citizens. Every swipe on a mobile device or click of the mouse builds up data that organisations can distil.