On December 28th, a flight themed around the open-world role-playing game Genshin Impact flew from Shanghai to Sanya. The flight was operated by Juneyao Air, and on the flight, there was a joint live-streaming event held in collaboration with the Sanya Tourism Promotion Board (STPB), Trip.com, and Genshin Impact.
Using in-flight WiFi, live streamers from Trip.com broadcast their exciting content from the cabin up in the sky, introducing Sanya’s seasonal entertainment and attractions, and delivering gifts and prizes to passengers on the flight. This was part of a drive by STPB to attract Generation Z (Gen Z) tourists in the ever-changing and competitive tourism market.
In addition to bringing live streaming to the skies, the themed flight also included strong elements of Genshin Impact and Sanya as part of the plane’s decor, adding a touch of vibrancy to the flight.
Genshin Impact is an adventure role-playing game developed and published by miHoYo. The game takes place in an anime-based open world called Teyvat, where characters can roam freely. It saw 23 million downloads on mobile platforms within a week after its debut release in 2020, and has gained a legion of fans, especially among the Gen Z demographic.
Genshin Impact is popular with the Gen Z demographic around the world. For Sanya, Genshin Impact is an ideal choice to work with as the city is upgrading its tourism resources to garner more attention from young tourists and international visitors. With tourism recovery expectations ahead, the STPB plans to conduct a series of initiatives to present Sanya as an international destination to audiences worldwide.
Boasting all year-round warm weather, spectacular scenery, and diverse experiences, Sanya is the perfect backdrop for work, travel, and play. In recent times, the STPB has focused on cultivating new tourism opportunities and hotspots to attract different types of travelers to Sanya. With surfing, camping, diving, and other trendy sports becoming increasingly popular among young people, the outdoor lifestyle is becoming closely associated with Sanya, as the city continues to cater towards a younger demographic.
Tourism destinations represented by Sanya have recently experienced rapid growth. According to data from Trip.com’s FlightAI platform, tourists from various destinations flocked to Sanya from December 20 to December 27, with Sanya Phoenix Airport ranking fifth in China in terms of civil aviation passenger traffic, while the year-on-year recovery rate in passenger traffic is ranked among the top four of all airports in China.
As China eases its restrictions for inbound tourists in 2023, the STPB will focus on highlighting new attractions in the tourist destination and preparing an exciting lineup of events to attract new international travelers, as well as enticing travelers who have previously visited to return.
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